Cream Communications Group Cambodia wins Rinbee (Oishi) Tenta snack brands business

Cream Communications Group Cambodia has won creative duties for Rinbee (Oishi) Tenta snack brands after a competitive pitch.

As Rinbee Cambodia prepares to introduce a new flavor variant to the Tenta snack food range, advertising agency Cream has been tasked to develop TV, OOH and BTL materials for the launch.

“Cream’s strategy and creative ideas not only delivered on the brief to launch a new flavor variant, they’ve developed a whole new communications platform to manage our vast portfolio, we’re delighted with this new partnership”, said Rendon Chan, General Manger, Rinbee.

Brenden Arnold, CEO of Cream (pictured) added, “It’s great to be appointed and given the opportunity to develop the concepts, for the most part, exactly as we presented in the pitch – Rinbee’s belief in our unique approach is both bold and exciting”.

The Rinbee win is the latest in a period of continued success for the new agency, which launched in December 2012 and capped off 2013 by winning a Silver Campaign South East Asia Agency of the Year Award after less than a year of operation.