Australia dominates Creative Effectiveness and Integrated shortlists on the final day of Spikes Asia – Asia scores 2 and 3 respectively

Only 11 shortlists from a possible 31 entries have been shortlisted in the Creative Effectiveness category at Spikes Asia with Australia scoring 5, New Zealand 4 and only two from Asia.

The two shortlists from Asia are from Geometry Global Mumbai for Hindustan Unilever’s ‘Lifebuoy Roti Reminder’ and Leo Burnett Solutions Colombo for Wijeya Newspapers ‘Unity Paper’.

Out of the 59 entries submitted to the Integrated category only 9 shortlists were awarded: Australia scored 4, Asia 3 and 2 for New Zealand.

Asian shortlists came from Party Tokyo for Sankyo’s ‘Haruhi Hunting’, BBDO Guerrero Makati City for P&G Philippines’ ‘Labels Against Women’ and Ogilvy & Mather Singapore for Philips’ ‘Air-Oil’.

VIEW THE CREATIVE EFFECTIVENESS SHORTLIST: Creative Effectiveness Shortlist.xls

VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xls

In Creative Effectiveness Australia has snared 5 shortlists and in Integrated Australia had 4 that made the cut.

Scoring one entry apiece in the Creative Effectiveness category is Leo Burnett Melbourne for the Seek Volunteer campaign; McCann Melbourne for Metro Trains Melbourne ‘Dumb Ways To Die – The Game’; Iris Worldwide Sydney for Christchurch and Canterbury Tourism ‘Christchurch Reimagined’; Havas Media and One Green Bean for Virgin Mobile ‘How Doug Pitt Helped Virgin Mobile Punch Above Its Weight’ and Clemenger BBDO, Melbourne for Carlton & United Breweries ‘Reinventing a Once Loved Aussie Icon’.

In the Integrated category DDB Melbourne leads the Australian agency pack scoring two finalists; one for PZ Cussons ‘Radiant Return’ and one for RSL Australia ‘Minute of Silence’. McCann Melbourne has scored one finalist for Macquarie Dictionary ‘Phubbing’ and Leo Burnett Sydney has scored one finalist for Samsung ‘S-Drive’.

Today, Ted Royer, Jean Lin, Stefan Sagmeister and Emad Tahtouh took to the main stage with their President’s Addresses. Topics covered included how the rules of relationships can be applied to advertising; the importance of digital; achieving happiness as a designer; and understanding what is possible and what is about to be.

Also today, the Young Spikes competitors are presenting their entries to the specialist juries who will decide which teams will take home a gold medal. Getty Images have been the image providers for the competitions. Corinne Woels, Head of Sales for Getty Images South East Asia, comments that, “As humans, we tend to hold onto fixed and oversimplified ideas and visuals to describe and label people and concepts. It’s time to kill the cliché, to break with stereotypes, and embrace the world around us as it actually is – in all its variety and beauty. Imagery has become the most important method of communication in Asia and the creative leaders at Spikes Asia hold the power to re-picture and redefine how we see ourselves and the world around us.”