Spikes Asia 2014: Recap of all Grand Prix + Gold winners awarded at Friday night’s presentation
Here’s a closer spotlight on all the big winners at the 2014 Spikes Asia Awards, held on Friday night in Singapore. 4,984 entries across 18 categories, were cut down to total of 472 entries awarded. Here are all the Grand Prix and Gold winners.
Branded Content & Entertainment
There were 20 winners in Branded Content & Entertainment: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze. The Grand Prix went to Clemenger BBDO Melbourne for ‘Melbourne Remote Control Tourist’, Tourism Victoria.
The 3 Golds went to:
Dentsu Tokyo ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co
JWT Sydney for ‘I Touch Myself Project’ for the Cancer Council of New South Wales (a personal favourite of Spikes Jury President Ted Royer).
Apollonation and Saatchi & Saatchi Auckland for ‘Tui Catch a Million’ for Tui Beer.
Digital
There were 29 winners in Digital: 1 Grand Prix, 3 Gold, 10 Silver, 15 Bronze
In a dominant performance the Grand Prix and all 3 Gold awards went to Dentsu Tokyo’s ‘Sound of Honda / Ayrton Senna 1989’, campaign for Honda Motor Co.
Integrated
There were only 6 winners in the Integrated category: 1 Gold, 1 Silver, 4 Bronze.
No Grand Prix was awarded and the solitary Gold went to DDB Group Melbourne for the Anzac Appeal ‘Minute of Silence’ for the Australian RSL.
Film
There were a total of 30 winners in the Direct category made up of 1 Grand Prix, 5 Gold, 8 Silver, 16 Bronze awards.
The Grand Prix went to Dentsu Tokyo’s ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Company.
Two Golds went to Clemenger BBDO Wellington for ‘Mistakes’ for the New Zealand Transport Agency and for ‘Blazed’, again, for the New Zealand Transport Agency.
Lowe China’s ‘Human Traffic Signs’ for Buick – Shanghai General Motors also picked up Gold.
JWT India won Gold for ‘Make Every Yard Count’ for Nike Cricket.
Ogilvy & Mather Singapore won Gold for Unilever on the Comfort brand for ‘The Day I Visited My Son’.
Design
There were 34 winners in the Design category including 1 Grand Prix, 5 Gold, 10 Silver, 18 Bronze.
Grand Prix went to Dentsu Chubu Nagoya / Lens Associates Nagoya, Japan, ‘Mother Book’, Kishokai Medical Corporation. The concept also scored a Gold Spike in Publications.
The other 4 Golds went to Red Fuse Hong Kong for Colgate’s ‘Turning Packaging into Education’; Dentsu Tokyo’s ‘Rolling Eggs’ for Shiga Art School; Ogilvy & Mather Beijing’s ‘Words can be Weapons’ for the Center for Psychological Research in Shenyang.
Direct
In the Direct category there were 43 winners made up of 1 Grand Prix, 5 Gold, 17 Silver, 20 Bronze
The Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria.
Golds went to Dentsu Chubu Nagoya / Lens Associates Nagoya, Japan, ‘Mother Book’, Kishokai Medical Corporation;
Hakuhodo Tokyo ‘Rice-Code’ for Inkadate Village;
DDB New Zealand for Sky Television’s ‘Game of Thrones – Bring down the King’; BBDO Proximity Malaysia for KFC’s ‘Phone Stack’; and DDB New Zealand also got a Gold for the Paw Justice charity for ‘Animal Strike’.
Promo & Activation
There were 48 winners in Promo & Activation at Spikes Asia including 1 Grand Prix, 4 Gold, 20 Silver and 23 Bronze
The Grand Prix went to Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’ for the Honda Motor Co.
Golds went to Paw Justice charity for ‘Animal Strike’; DDB New Zealand for Sky Television’s ‘Game of Thrones – Bring down the King’; Apollonation Auckland for ‘Tui Catch a Million’ for Tui Beer and Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria.
Outdoor
The Outdoor category had 47 winners including 1 Grand Prix, 6 Gold, 14 Silver, 26 Bronze
The Grand Prix went to the dominant Dentsu Tokyo, for ‘Sound of Honda / Ayrton Senna 1989’ and the Honda Motor Co.
Gold winners were Lowe China’s ‘Human Traffic Signs’ for Buick – Shanghai General Motors which won gold in both the Billboards and indoor poster categories;
Whybin TBWA Sydney’s ‘Christchurch – Repaired with Gold’ for Christchurch & Canterbury Tourism.
AKQA’s Nike Basketball ‘House of Mamba’ live event also scored Gold as did Hakuhodo Tokyo for ‘Rice-Code’ for Inkadate Village.
And, Y&R Beijing’s ‘Prometheus’, ‘Moby Dick’, ‘Don Quixote’, ‘D-Day’ campaign for Penguin China
Print
The 20 category had winners made up of 1 Grand Prix, 3 Gold, 6 Silver, 10 Bronze
The Grand Prix went to Y&R Beijing’s ‘Prometheus’, ‘Moby Dick’, ‘Don Quixote’, ‘D-Day’ campaign for Penguin China.
Gold went to BBDO Proximity Singapore for their Asia Pacific Breweries Guinness print campaign of 5 executions.
Lowe China’s ‘Human Traffic Signs’ campaign for Buick – Shanghai General Motors which won gold in Outdoor and Film also was awarded Gold in Print.
Geometry Global and Ogilvy & Mather Hong Kong picked up Gold for their Lego/Hamley’s campaign.
Film Craft
This category saw 42 winners including 1 Grand Prix, 5 Gold, 19 Silver, 17 Bronze.
The Grand Prix went to Ogilvy & Mather Singapore’s ‘The Day I Visited My Son’ for Comfort from Unilever (via Collider Sydney). It won the Grand Prix from the Direction category. The spot also won Gold for Casting.
Clemenger BBDO Wellington got 2 craft golds for the New Zealand Transport Agency ‘Blazed’ spot in the Script and Casting categories. (via Curious Fim).
Exit Films also scored Gold in Film Craft for the Cinematography on the Samsung ‘Every Day is Day One’ spot.
And in Editing JWT Bangalore were awarded Gold for the Nike Cricket ‘Make Every Yard Count’ spot (via 1st December Films).
Innovation
M&C Saatchi, Sydney won the inaugural Innovation Grand Prix for its ‘Clever Bouy’ concept created for Optus – The bouy is the world’s first shark detecting Ocean Bouy that notifies lifesavers on the beach when sharks come near the beach.
Only one Innovation Spike was awarded, going to Ogilvy & Mather Bangalore for ‘The Good Road’ for Castrol Activ and the Bangalore Traffic Police.
Media
The Media category saw 30 entries awarded Spikes: 1 Grand Prix, 3 Gold, 11 Silver, 15 Bronze
The Grand Prix went to Ogilvyone Beijing, China for their ‘Eyes on the Road’ safety awareness campaign for Volkswagen.
The 3 Golds in the category went to Dentsu Y&R Tokyo for ‘Dole Banana’ for Dole Japan; Saatchi & Saatchi Auckland for ‘Tui Catch a Million’ for Tui Beer; and PHD Mumbai for ‘Kan Khajura Tesan‘
Mobile
There were 21 winners in Mobile at Spikes Asia. No Grand Prix was awarded but there were 4 Gold, 7 Silver, 10 Bronze Spikes.
Y&R Singapore’s ‘Guide Dots’ campaign for the Guide Dogs Association of the Blind was awarded 2 Golds in Mobile.
Lowe and Partners Mumbai scored Gold for ‘Kan Khajura Tesan‘ and Gold went to DDB Group Melbourne for the Anzac Appeal ‘Minute of Silence’ for the Australian RSL
PR
The PR Category saw 28 winners made up of 1 Grand Prix, 5 Gold, 12 Silver, 10 Bronze
The Grand Prix went to Dentsu Y&R Tokyo’s ‘Dole Banana’ for Dole Japan.
Leo Burnett Solutions in Sri Lanka was a Gold winner for Ceylon Newspapers ‘Mawbima’; Apollonation and Saatchi & Saatchi Auckland for ‘Tui Catch a Million’ for Tui Beer; Hakuhodo Tokyo for ‘Rice-Code’ for Inkadate Village; DDB New Zealand for the Paw Justice charity for ‘Animal Strike’; and Whybin TBWA Melbourne for ANZ Bank ‘ANZ GAYTMs.
Print & Poster Craft
There were 35 winners in the Print & Poster Craft section incorporating 1 Gold, 13 Silver, 21 Bronze. No Grand Prix awarded.
The only Gold went to to Y&R Beijing for the illustration of the ‘Dracula’ Penguin Audiobooks China print ad.
Radio
The Radio Category had a total of 10 awards including 1 Grand Prix, 2 Gold, 2 Silver, 5 Bronze.
Colenso BBDO Auckland won the Grand Prix for Pedigree K9FM and a Gold Spike for Pedigree ‘Talkies’.
Healthcare
The new Healthcare category produced 22 winners. There was no Grand Prix however 4 Gold, 5 Silver, 13 Bronze Spikes were awarded.
Gold was awarded to a very funny campaign from Dentsu Kansai, Osaka for the ‘Batting Practice – Center Foul, Center Pitching, Center Jump‘ campaign for Murata Kampo Chinese Herbal Medicine.
Also Gold winners were TBWA Malaysia for the Organ Donation Drive ‘Live On’ tvc for the Malaysian Society of Transplantation.
Grey Singapore also walked away with a Gold for their GlaxoSmithKline ‘Water Eye Performance’ ambient for EYE MO.
The final Gold went to McCann Health Sydney for Janssen Simponi ‘Sarah’ and ‘Ken’ in the Pharma category.
Creative Effectiveness
There were 5 winners in this category with 1 Grand Prix and 4 Creative Effectiveness Spikes awarded.
The Grand Prix went to Havas Worldwide Sydney and One Green Bean Sydney for ‘How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight’ for Virgin Mobile Australia. View the concept and results here.
Colenso BBDO Auckland won 3 of the 4 Creative Effectiveness Spikes awarded – V Energy Drinks ‘V Motion Project’, Mountain Dew ‘Beyond the Wall and Amnesty International’s Protect the Human ‘Trail by Timeline’. The final spike went to McCann Melbourne fopr ‘Dumb Ways to Die – The Game’.