Asia awarded 37 Promo & Activation category shortlists: India leads with 9, Japan 8

Asia has scored 37 nominations out of the 80 shortlisted entries in the Promo & Activation category. India leads with 9 shortlists and their top performer is JWT Bangalore with 3 nominations for Nike Cricket “Make Every Yard Count”.

Japan follows closely with 8 shortlists. The Hakuhodo Network received 5 shortlists: 2 each for  Suntory Whisky’s “3D on the Rocks” and “Hibiki Glass” and one for Cogoo/Clean City Organization’s “Saddle Blossoms”.  Dentsu Tokyo’s “Sound of Honda/Ayrton Sienna 1989” also picked up two.

Ogilvy Beijing collected all five of China’s shortlists in this category with 3 for the Center for Psychological Research, Shenyang for “Words Can Be Weapons” and two for Coca Cola’s “Coke 2nd Life Caps”.

The Philippines and Singapore have both secured four nominations, Malaysia 3, Hong Kong 2 and Vietnam and Sri Lanka both received 1.

VIEW THE PROMO & ACTIVATION SHORTLIST: Promo & Activation Shortlist.xls