Alex Tagaroulias to lead Saatchi & Saatchi Indonesia as executive creative director

Alex Tagaroulias (pictured) will lead Saatchi & Saatchi’s creative efforts in Indonesia as the agency’s new Executive Creative Director. Tagaroulias has been with the agency since April, working on a short-term contract basis. He will report to Shannon Cullum, Saatchi & Saatchi CEO for Indonesia, Singapore and Malaysia.

“Alex has come in and made an immediate impact these past four months – we’ve produced some great work for major clients, and won some exciting new business as well. Most importantly, he’s helped re-energize the agency and instilled a new sense of pride and passion in our work. He’s a great addition to Saatchi & Saatchi APAC’s impressive list of ECDs,” says Cullum.

New business wins since Tagaroulias’ arrival include Pertamina Oil and Gas, Air Asia, Petra Foods’ SilverQueen, Top and Rock’r chocolate brands, and a new corporate assignment from long standing client Toyota.

“Jakarta is a chaotic, yet happy place. Perfect for creativity. And with Saatchi & Saatchi’s focus on creating international class work in this huge, fast growing market, this was way too good an opportunity to pass up. So I didn’t,” said Tagaroulias.

Prior to joining Saatchi & Saatchi in Indonesia, Tagaroulias spent 2 years with McCann-Erickson in Singapore and 15 years as a writer with various multinationals in Melbourne and Sydney.