The Sweet Shop’s Mario Zozin takes us on an epic journey around the world in ‘connected’

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Amild_ Connected.jpgBringing his highly evocative visual approach, director Mario Zozin has teamed up with Bates Chi & Partners Jakarta, Lynx Films and PSN Spain to create a visually arresting spot for A Mild that celebrates the spirit of life and exploration that connects us all. Through the clever use of beautifully designed match-cuts, Zozin takes the audience on a globetrotting adventure that speaks directly to the heart and stirs the imagination by showing what we are capable of when we are brave enough to say “yes”. 

Connected.jpgBoasting an impressive cast of local talent, the spot follows various free-spirited individuals as they follow their passions and embrace life. Be it a couple sharing a romantic ride in a shopping cart, an artist taking on a massive new project, or friends challenging each other to a cliff dive, each vignette is a testament to the human spirit that is as beautiful and nuanced as it is bold and inspiring.

“Little connections are happening all over the globe, in every walk of life, every activity, every language. We’re celebrating these connections and inspiring people to take action – to shrug off the boring old routine and begin doing the things they dream of,” said Zozin. 

The piece, entitled ‘Connected’, is yet another example of Zozin’s ability to tell emotionally charged stories in a style both cinematic and real.

Credits – Executive Creative Director: Hendra Lesmono. Creative Director: Iyan Hendrik Susanto. Art Director: Kevin Reinaldo. Copywriter: Izzat Zulhijman. Agency Producer: Keumala Dewi. Production Company: The Sweet Shop & Lynx Films. Director: Mario Zozin. Executive Producers: Claire Davidson & Rob O’Hare. Producer: Ivy Low. DOP: Stuart Graham. Line Production Company: PSN Spain. Editor: Adam Hussey (Finito, Bangkok). Post Production: The Posthouse, Indonesia. Music: Schnack Music Manufacture.