Simon Veksner: Is it better for advertising to be relatable, or aspirational?
August 18 2014, 12:54 pm | | No Comments
By Simon Veksner, Creative Partner, DDB Sydney
Like a planet caught between two suns, advertising is constantly being pulled in two different directions.
On the one hand, we’re asked to make our work relatable.
And on the other, aspirational. READ ON…