Shukri Jai joins Lowe Malaysia as its new client services director based in Kuala Lumpur

Lowe Malaysia has appointed Shukri Jai as its new Client Services Director. He will be responsible for developing and maintaining stakeholder partnerships across the agency. Jai joins Lowe from NagaDDB, where he was Business Unit Head.

Across his 14 year career in the industry, Jaii has held integral roles both in-agency and on the client-side, and brings a solid understanding of stakeholder needs from both perspectives. He began his career at Leo Burnett, moving on to subsequent roles with Nestle and Ogilvy & Mather. Over his career, Jai has handled leading national and international brands including PETRONAS, Malaysia Airlines, Astro, F&N Magnolia, Sony, Honda and ING.

Mazuin Zin, Managing Director, Lowe Malaysia said, “Shukri has a genuine passion for people and understanding their needs, which are vital components in building a successful business. At the same time, his experience is cross-category, and spans global and home-grown Malaysian brands, making him an excellent fit for driving Lowe forward. We’re delighted to have him on the team here in Kuala Lumpur.”

Rupen Desai, Regional President, Lowe Asia Pacific added, “Over the past two years, Lowe Malaysia has been impressively growing its client portfolio and capabilities. Alongside this, they’ve been growing respect from clients and the industry alike – including a phenomenal seven-Gold win at this year’s CMO Asia Awards, and more recognition for their work. Shukri’s experience and skills will be a solid addition to this ambitious team, it’s great to welcome him on board.”

Jai commented on his new position: “Lowe is an agency that believes wholeheartedly in the dual importance of creativity and effectiveness together. This is something I also believe in strongly, and I am very much looking forward to playing a role in the continued evolution of the agency and their partners. To do my job well in today’s industry requires meeting complex demands, and I enjoy the multiple roles of being a mentor, coach, extended partner and student. With Lowe, I think I will have a great opportunity to learn as well as to lead.”

Born in Malaysia, Jaii trained in Australia, with a business degree focused on Marketing and Human Resources.