Schiff MegaRed healthy heart beats across Clear Channel Singapore’s 6 sheet network

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Heart 1.jpgClear Channel, an out-of-home advertising company, partnered with Initiative Singapore and Havas BKK to launch a nationwide visually interactive campaign for Reckitt Benckiser’s new heart supplement, Schiff MegaRed, across Singapore on its 6-sheet network.

The campaign is aimed at raising top-of-mind awareness for Schiff MegaRed, USA’s No. 1 Vitamin, amongst health conscious individuals and educating them about the benefits of krill oil. Sourced from Antarctic krill and packed with vital Omega 3, Schiff MegaRed by RB, a major producer of health, hygiene and home products, is scientifically proven for a healthy heart.

Heart 2.jpgLeveraging Clear Channel’s create portfolio of innovative OOH solutions, four 6-sheet panels at bus shelters with high traffic of commuters (Marine Parade, Victoria Street, Orchard Boulevard and Robinson Road ) were selected to showcase a custom built panel. These panels feature a LED heart beat like a healthy heart, sending a simple message to consumers that Schiff MegaRed is scientifically proven for a healthy heart.