Scarecrow India wins Godfather Beer account

Scarecrow Communications India has picked up the Godfather Beer business, part of the Devans Modern Breweries Group.

Devans Modern Breweries was established in 1961 by Dewan Gian Chand, a pioneer industrialist of Jammu & Kashmir. The company started brewing beer at its brewery at Jammu in 1967,  and set up a state-of- the-art brewery at Kotputli, Rajasthan, which was commissioned in 2006 and from where it manufactures international quality beers, both in bottles and cans. The Rajasthan plant, set up as per stringent global standards, is one of the most modern in the country, producing fine, world-class beers. The Company has recently commissioned a new state of the art green field brewery at Samba in Jammu from where it is filling beer both in bottles and cans. The old brewery consequently has been shut down.

Manish Bhatt, Founder Director, Scarecrow Communications (pictured) said, “Godfather is a fast growing, challenging brand competing in a category where some of the world’s iconic brands like Heineken, Carlsberg and Budweiser are major players. These brands entered the Indian market with a legacy of internationally lauded communication strategy. It is the kind of challenge we, at Scarecrow, always look forward to take up.”

Arunava Sengupta, Founder Director added, “Alcohol category has its own challenges in terms of communication media available. Automatically it compels us to use the most innovative new media, which makes the whole communication strategy compulsorily out-of-the-box and interesting. This is an exhilarating opportunity for Scarecrow, especially when we are working so closely with the founder family – Devans.”