Paul Roebuck rejoins BBDO as global business head on Johnson & Johnson, based in New York

Former Saatchi & Saatchi Singapore and Malaysia CEO, Paul Roebuck (left) is moving to BBDO in the USA as global business head on Johnson & Johnson. Roebuck recently resigned from Saatchis, where he had worked for the past three years, and has been replaced by Shannon Cullum in an appointment announced last week.

Roebuck’s official title is EVP, worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business.

Prior to joining Saatchi, Roebuck had been CEO at BBDO Guerrero/Proximity in the Philippines for five years. Roebuck started his career at Saatchi & Saatchi in its London office straight from graduating University. His last posting with Saatchi & Saatchi prior to heading to BBDO Guerrero / Proximity Philippines was as the head of Saatchi & Saatchi Jakarta. Before Indonesia he also held posts in the Malaysia and Cape Town offices. Roebuck will relocate to New York, where he starts at the end of October.