Lions Festivals appoints Sledgehammer Communications as their new rep in Malaysia

Lions Festivals has appointed Sledgehammer Communications as their representatives in Malaysia. Going forward they will act to promote the brand in their country with particular emphasis on Cannes Lions and Spikes Asia.

Sledgehammer Communications have been operating for 20 years and are publishers of recognised advertising magazines in Malaysia which include Marketing and the Malaysian Advertising Directory (MAD). They are also responsible for leading industry events that include the Malaysian CMO Conference, Malaysian Media Conference and the Creative All-Stars Conference.

Harmandar Singh, Regional CEO of Sledgehammer Communications (pictured) will lead operations, acting as the key contact. About the new partnership, he says, “I am privileged to drive the mission of elevating Malaysia’s creativity to the global stage. There are no better benchmarks to the global and regional creative barometers than Cannes Lions and Spikes Asia.”

Terry Savage, Chairman of Lions Festivals, added, “We would of course like to thank The Star for their past services and welcome Harmandar as the new Lions Festival representative for Malaysia. The role of the representative for our events is to drive creativity in their country and there is no better person to do this than Ham, who has been relentless in his pursuit of improving brand communications in Malaysia over the last two decades.”

Sledgehammer Communications will begin activities at this year’s Spikes Asia, taking place in Singapore from 23-26 September.