Fortune Jakarta convinces youth that Indocement is unquestionably strong in new tv campaign
August 15 2014, 9:41 am | | No Comments
Indocement needed to strengthen its leadership by tapping the younger generation and convince them that the brand is unquestionably strong. Fortune Jakarta developed a full campaign “Uji Kokoh” in 3 stages: Teaser, launch and maintaining ads using all medium ATL, Activation, build community and digital.