Cheil is the only Asian agency on the 2014 Youtube Creative Agency Standings winners list
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).
Chiel Worldwide South Korea was the only Asian agency on the winners’ list winning bronze for “Galaxy 11: The Training” campaign for Samsung.
Winners are:
Gold; Wieden + Kennedy
Silver; Saatchi & Saatchi
Bronze; Cheil, droga5 and TBWA
Moon-kyo Lee, Cheil’s creative director who created the “Galaxy 11: The Training” campaign for Samsung said, “Unlike most other campaigns using top notch footballers, the Galaxy 11 campaign has created a new entertainment experience based on sci-fi imagination, a football showdown against aliens. The Galaxy 11 Training Video allows fans to watch the heroic players’ rigorous drill to save the planet, as well as to learn the features of Galaxy S5, a secret weapon to further upgrade their skills and powers.”
1 Comment
The Cheil video must have had a massive budget….certainly no kitty cam…as most clients today expect.