Celebrity Fitness, Grass Roots and Fitch launch first loyalty program Starfit into South East Asia
Celebrity Fitness, one of the biggest and fastest growing fitness center chains in South East Asia, has launched a loyalty rewards program Starfit. Starfit, was developed with leading global loyalty specialist Grass Roots and renowned global brand consultancy FITCH, and rewards members with a plethora of choice treats as part of their fitness membership experience. Celebrity Fitness members get to reward themselves by accumulating points through various membership activities and using these points to redeem gifts from partners that include restaurants, fashion and gadget brands.
In keeping with its reputation for being a forerunner of innovation in the fitness industry, the launch of Starfit makes Celebrity Fitness the first fitness center chain in Asia to have a fully integrated loyalty program akin to those historically found only in the hotel and airline industries. Because it is integrated into their fitness membership experience, Starfit is complimentary to all registered Celebrity Fitness members who do not have to do anything out of the norm to be rewarded. In fact, Celebrity Fitness rewards members just for joining.
Points are also earned through hitting the gym at least once a week (thereby ‘doubly rewarding’ oneself on top of the physical benefits of maintaining a regular fitness routine), recommending friends who become fellow members, utilizing personal training including completing Celebrity Fitness’ three free Take Action sessions that are part of a member’s entitlement on signing up, and many others.
Hendra Nugraha, Vice-President of Celebrity Brand and Marketing Services said, “I was literally the company’s first hire when we first started, so as Celebrity Fitness’ longest serving employee I can personally vouch how rewarding loyalty is engrained in our organization’s culture. Our Starfit loyalty rewards program is an extension of this aspect of our culture and a great example of how we continue to lead and stay at the forefront of innovation in the industry even after ten years. The choice gifts and partners we’ve carefully chosen and curated for our Celebrators also continue to reflect our unique edge in blending fitness with entertainment, with a strong and inimitable lifestyle angle.”
Daniel Sherrington, General Manager for Grass Roots APAC, shares, “Grass Roots Group is delighted to be partnering with Celebrity Fitness to deliver their exciting loyalty rewards program Starfit. Not only is this an industry first, in rewarding Club members for staying fit and active, it actively promotes and rewards a healthy lifestyle which is something we are both passionate about and thrilled to be part of. We wish Celebrity Fitness all the success and congratulations for developing such a fantastic initiative, and thank them for choosing us to be their loyalty partner.”
Jane Perry, Managing Director of FITCH South East Asia, shares, “We are extremely proud of the long relationship we’ve shared with Celebrity Fitness over the years and we’re thrilled to collaborate with them again in conceptualizing the Starfit program. Starfit is the first truly integrated loyalty and rewards program of its kind for the fitness industry. We know that through this platform, Celebrity Fitness’ many loyal members will enjoy a more meaningful engagement that supports their health and fitness goals.”
Martin Darby, CEO of Celebrity Fitness and President Director of PT Exertainment, shares, “Starfit is going to enhance our unique blend of fitness and entertainment that has kept us at the forefront of innovation for ten years. Our members are rewarded on a regular basis just by carrying out normal activities that are typical of their Celebrity Fitness membership experience. It’s that simple to earn rewards, and we hope our Celebrators are as excited as we are about our new loyalty rewards program.”