Bisleri appoints Soho Square India to launch its new beverage set to hit the market later this year

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Samrat Bedi.jpgSoho Square India has won the business for the upcoming launch of a new beverage by Bisleri. The said beverage is set to hit the market later this year.

Soho Square currently works on two of Bisleri’s brands namely Bisleri and Vedica.

Samrat Bedi, Head of Office, Soho Square (pictured) said, “Ramesh Chauhan has pushed us to our limits on this one. Soho teams have input on numerous tasting sessions, packaging, positioning, pricing and even distribution to help give birth to the brand. Communication is just the icing on the cake.”

Mohit Ahuja, Senior Vice President, Soho Square added, “Since this marks the return of Bisleri into beverages beyond water and soda, the need to really stand out cannot be emphasized enough. We are planning a complete 360 campaign with a stature befitting a new drink coming from the house of Bisleri. We intend to create a splash in the market on a scale seldom seen.”

When asked about the new brand and the advertising, Ramesh Chauhan, Chairman, Bisleri commented, “At Bisleri, we have always done things which may not be the norm. This new drink will change existing norms in the ready-to-drink beverage category. I’m excited and optimistic about my new creation. And with Soho Square at the helm of affairs, I’m feeling confident”.