BCM's Paul Cornwell and Kevin Moreland take on #IceBucketChallenge; in turn they challenge Todd Sampson, Russel Howcroft and Sean Cummins

Screen Shot 2014-08-21 at 5.55.32 AM.pngAustralia: Watch as BCM, Brisbane's Paul Cornwell and Kevin Moreland take on the #IceBucketChallenge, which started in the US in July and has since gone global via social media, reaching the highest echelons of politics, entertainment and business. All in the name of motor neurone disease, also known as ALS.


The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.

They've challenged Todd Sampson (Leo Burnett Sydney), Russel Howcroft (Network Ten) and Sean Cummins (cummins&partners) to step up to the plate. Hopefully one ad agency will start the ball rolling here in Asia with donations going to the International Alliance of ALS/MND Associations, which includes seven countries in Asia.

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1 Comments

Ted said:

Great campaign.

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