361 releases beastly tvc for Nanjing Youth Olympics via Ogilvy & Mather Beijing and Tribe
August 20 2014, 12:23 pm | | No Comments
361 has released their campaign for Nanjing Youth Olympics. The core idea for this very special campaign was that in the Youth Olympics, every player is a young beast who loves sport, and is full of wild young nature.
In the spot Ogilvy Beijing was keen to tease viewers with the ‘wild nature lurking, brewing and ready to explode from inside each young athlete’s body’. Throughout the commercial there are glimpses of animal nature, such as the flash of a panther in a sprinter’s eye, a shadow of shark gills on a swimmer, the flutter of eagle wings as a basket baller goes for slam dunk and so on.