The art of long copy recognised with the winners announced in the 2014 Longhand 3.0 awards
The winners of the purist long copy award show, Longhand Awards 3.0 have been announced.
Bodhisatwa Dasgupta started Longhand three years ago aiming to resurrect the dying art of writing. Since its inception, the award show has involved the who’s who of great advertising writing – Neil French (who’s been associated with the show right from the start), Indra Sinha, Satbir Singh, Emmanuel, Nima Namchu, Tony Brignull, Ed McCabe, to name a few.
This year, the judges were Neil French, Deepak Joshi, Prathap Suthan, Josy Paul, Rory Sutherland, Alok Nanda, and it was chaired by Mohammed Khan and Chris d’Rozario.
Unlike in previous years, this year the briefs at Longhand were real. To push for writing that works, instead of creating ads for the sake of creating ads, Longhand got on board Fox International Channels, Concern India Foundation and Zee Media.
Robbie Anthony from Phantom won two Golds – one for Concern India Foundation, (pictured top) and another for Hero,
The Gold for Nat Geo was won by Rajesh Mennon from BBDO Indonesia for Not Castrol.
The full list of winners is below:
2 Comments
The standards of copy seem to have not just fallen steadily but plummetted….I cant see anyone reading a single ad on that list…I couldn’t get beyond the headlines…my response to all the ads was …..so f%$&^in what?
ubstance always comes before style…in this case, no substance at all.
Gemma – That I think is the reason the Awards exist. It celebrates Longer Copy in Advertising as opposed to the shorter, style heavy copy favoured in this digital age. I think you betray the similar lack of sensibility to longer copy that is antithetical to what the award is for. Not that it is wrong or anything; I am just pointing out the dichotomy of your comment.