Linen wins creative duties for Tupperware India

Over the years, Tupperware has been making a difference to the lives of millions of consumers through its innovative storage products and extremely attractive business opportunity. With India delivering well on the growth front, Tupperware is seeking to raise the popularity bar further as part of its mission and passion of enlightening, educating and empowering customers and have appointed Linen at its creative partner.

On choosing Linen as its creative partner, Chandan Dang, Chief Marketing Officer, Tupperware commented, “We are very pleased to welcome Linen on board as our creative partner. We are excited by the energy and insights they bring on board and we look forward to a long and mutually fruitful association. Tupperware is at a very interesting phase in the brand journey and India being a focus market globally, needed a partner agency to deliver not just creative excellence but business solutions to us. In Linen, we found that able partner.”

From a creative standpoint, Jaideep Mahajan (pictured), ECD and Pranav Harihar, Group CD, Linen said, “This win can’t have a more perfect timing. Linen is in a very dynamic phase right now and a partner like Tupperware will give the desired momentum in the form of fresh creative challenges.” Adding further, they said, “There are two things that make this brand unique. First, the business is an extension of social responsibility, which is unlike any other brand where it is usually the other way round. Second, the approach towards communication is not one-way. It’s about interaction with the consumer and engaging them, and it comes from the business model, Tupperware has. Here, a 60 second TVC may not work but an interesting tweet can do the job.”