ITSA India pays tribute to Sir David Ogilvy with a short message on the anniversary of his death

On the anniversary of Sir David Ogilvy’s death, ITSA India released a strategically placed billboard outside Ogilvy & Mather’s office in Gurgaon.

Emmanuel Upputuru, Founder, Chief Integrated Officer, ITSA said, “We did this as a light take on the father of advertising’s rule on outdoor. Alot of times we hear that the outdoor medium is a transit medium and therefore we needed to keep the message short. While it’s true, as a general principle, but in many places in India there is a huge amount of traffic moving slowly. ITSA also believes in practicing what it preaches. Have a point of view and flaunt it.”