BMW Indonesia appoints Bates CHI & Partners to manage its advertising + digital communications

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BMWLOGO.jpgBMW Indonesia has appointed Bates CHI & Partners Indonesia as its new strategic creative agency following a multi-agency pitch.

Helena Abidin, Marketing Director at BMW Indonesia said the appointment was driven by an increasing need for BMW Indonesia to look at its communication strategy in an integrated manner and create new ways of engaging with existing customers, as well as future BMW lovers.

 

“We are looking forward to work with Bates CHI & Partners to build the BMW brand with new initiatives that are based on strong local insight and innovative ideas. BMW Indonesia would like to also thank all the participating agencies who put in their best efforts in the pitch process,” said Abidin.

“At Bates CHI and our partners Vocanic, the excitement is high. BMW is a brand with a tremendous legacy – which makes this both a great responsibility and a great opportunity. So when it comes your way, you need to pull out innovative solutions to take it to new heights. We are looking forward to a wonderful partnership with BMW Indonesia”, says Shubho Sarkar, Technical Advisor Bates CHI&Partners, Indonesia.