JWT India, Lowe & Partners India, Dentsu Tokyo + Hakuhodo Tokyo shortlisted in Branded Content & Entertainment category at Cannes Lions

There were 95 shortlists in total in the Branded Content and Entertainment category at the Cannes Lions.

Asia has a total of 5 shortlists – 3 to India and 2 to Japan.

JWT Mumbai has been shortlisted twice for ‘Make Every Yard Count‘ for Nike in the Use of Integration of User-Generated Content and Use of Integration of Digital or Social Media categories. Lowe & Partners Worldwide Mumbai has been shortlisted for ‘The Kan Khajura Station’ for Unilever in the Brand or Product Integration into an Existing Programme or Platform category.

Dentsu Inc Tokyo has been shortlisted for the multi-award winning ‘Sound of Honda/Ayrton Senna 1989’ campaign for Honda in the Non-Fiction: Online category. Hakudoho Tokyo is shortlisted in the Live Experience category for ‘Rice Code’ for Inakadate Village.

Introduced in 2012, the Branded Content & Entertainment Lions award has been designed to reward creativity in branded content and entertainment, defined as: the creation of, or natural integration into, original content by a brand. The purpose of branded entertainment is to deliver marketing messages by engaging consumers via relevant content platforms rather than traditional advertising methods.

A total of 1178 entries from 62 countries were submitted. Doug Scott, President/Founder of OgilvyEntertainment was the jury president.

DOWNLOAD THE SHORTLIST: Branded Content Lions 2014 Shortlist.xlsx