Famous quotes help admissions to the Lasalle School of the Arts via Grey Singapore

In conjunction with the anniversary of the founding of the Lasalle School of the Arts Singapore a design driven campaign was needed to push awareness and drive in admissions. Grey Singapore found interesting personal quotes from great artists and innovators. These quotes reflect on alternative creative paths they could have chosen or on the impact crafts training has had on their thinking and work. Perfect content. Using stylistically different calligraphic treatment, Grey created the portraits of three of them using their respective quote. In the print campaign they work with an added headline: questions to the audience about their ambitions.

The visual content of the campaign focused on the idea of uncovering your own hidden talents and passions for the arts and getting the audience to reflect on their own ambitions and goals.

Credits – Chief Creative Officer: Ali Shabaz. Executive Creative Director: Till Hohmann. Creative Director: Antonio Bonifacio. Associate CD/Art Director: Nasheet Shadani. Assoc Creative Director: Sunny Deo. Graphic Designer: Luis Fabra. Account Director: Juhi Manwani. Typographer: Nasheet Shadani. Production Manager: Wong Cheng Wah. Senior Account Manager: Khoo Suat Ling.