Dentsu Nagoya’s ‘Mother Book’ takes out Grand Prix at inaugural Lions Health in Cannes: Network of the Year is awarded to Leo Burnett
Lions Health, the new global annual awards for creative excellence in healthcare communications, has concluded with the final presentation awards night.
From over 1,400 entries the jury today announced the results of their deliberations giving a total of 55 awards.
Dentsu Nagoya, Japan, took home the first ever Health & Wellness Grand Prix for their entry ‘Mother Book’ for Kishokai Medical Corporation (pictured above).
The Pharma jury decided not to award a Grand Prix in their category.
Overall a total of 8 gold, 19 silver and 26 bronze Health Lions were given. Brazil took home the most trophies, closely followed by the UK and then Australia.
Gold Lion winners were Dentsu Nagoya, again for ‘Mother Book’ by Kishokai Medical Corporation. Dentsu Creative X Tokyo also won a Gold Lion for their Batting Practice Center campaign for Murata Kampo Chinese Herbal Medicine.
Singapore won two Silver Lions – Saatchi & Saatchi with ‘Germ Stamp’ for Safeguard and Grey for Water Eye Performance for Eye Mo.
Ogilvy & Mather Mumbai score a Silver Lion for ‘Cleft to Smile’ for Operation Smile India.
Y&R Philippines, Y&R Malaysia, Y&R Beijing, Ogilvy & Mather Thailand and 1-10Design Kyoto/Bilcom Tokyo all won Bronze Lions.
“For the first-ever Lions Health, we wanted to set the bar high for creativity in the global healthcare community. It was inspiring to see so many unique perspectives and fresh ideas in the body of work, which ranged from doing good for the world on a large scale to smaller changes that impact an individual’s life. We were looking for innovative, life-changing work that deeply connects with people around a powerful human insight, and after much deliberation, the jury agreed that the winning campaigns were the ones that accomplished that. And the winners have a lot to be proud of.” said Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness – Pharma Jury President
“It’s fair to say that the work being made in healthcare communications has come a long way in the last four years and is now being recognised as being worthy of major international industry shows. Lions Health have listened to the industry and have understood what we wanted and provided a platform for us to sit alongside the best consumer work in the world. This first year, is not only an important year to build the foundation for which the jury can understand the diverse culture for this festival to live up to, but is also setting a very high benchmark as we need to be challenged, compelling and innovative.” said Jeremy Perrott, Global Creative Director, McCann Health – Health & Wellness Jury President
Two special awards were also given, the Lions Health Network of the Year which went to Leo Burnett (accepted by global CCO Mark Tutssel pictured left) and the Lions Health Agency of the year awarded to Langland Windsor.
Tonight’s awards ceremony saw the jury presidents present the trophies on stage in Cannes. English stand-up comedian and actress, Francesca Martinez, who is celebrated on the comedy circuit and has cerebral palsy, brought her unique brand of stand-up to the stage and offered an entertaining introduction to the inaugural awards.
Commenting on the last two days, Louise Benson, Festival Director of Lions Health, says, “Lions Health is the first of its kind – not only has it given the healthcare communications industry an event to call their own, it has offered insights and learning through a line-up of outstanding global speakers along with an invaluable two days of networking and discussion. Alongside this, the awards have provided a true benchmark for the industry, helping to establish creativity’s place within it. Congratulations to all of the inaugural winners.”
HEALTH & WELLNESS LION WINNERS
GOLD LION CAMPAIGN
BATTING PRACTICE CENTER
MURATA KAMPO CHINESE HERBAL MEDICINE
BAIKA GOFUKU GAN
DENTSU CREATIVE X Tokyo
JAPAN
GOLD LION
MOTHER BOOK
KISHOKAI MEDICAL CORPORATION
BELL-NET OBSTETRICS
DENTSU Nagoya
JAPAN
SILVER LION
THE GERM STAMP
PROCTER & GAMBLE
SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore
SINGAPORE
WATER EYE PERFORMANCE
GLAXOSMITHKLINE SINGAPORE
EYE MO
GREY GROUP Singapore/COHN & WOLFE XPR SINGAPORE
{TO:) CLEFTTOSMILE
OPERATION SMILE INDIA
CLEFT AWARENESS
OGILVY & MATHER Mumbai
INDIA
BRONZE LION
WATER EYE PERFORMANCE
GLAXOSMITHKLINE SINGAPORE
EYE MO
GREY GROUP Singapore/COHN & WOLFE XPR SINGAPORE
DENGUE BOTTLE
MAYNILAD WATER SERVICES
Y&R PHILIPPINES Manila
THE PHILIPPINES
8 LIVES
NATIONAL TRANSPLANT RESOURCES CENTRE (NTRC)
ORGAN DONATION
Y&R MALAYSIA Kuala Lumpur
MALAYSIA
SMOKING KID
THAI HEALTH PROMOTION FOUNDATION
THAI HEALTH PROMOTION FOUNDATION
OGILVY & MATHER Bangkok
THAILAND
10M² OF LOVE
UNICEF CHINA
BREAST IS BEST
Y&R BEIJING
CHINA
PHARMA LION WINNERS
BRONZE LION
INVISIBLE THINGS
KYOWA HAKKO KIRIN
KYOWA HAKKO KIRIN
1-10DESIGN Kyoto/BILCOM
Tokyo
JAPAN
View the full list of winners – Health & Wellness Winners.xls
View the full list of winners – Pharma Winners.xls