Top Charoen Optical and J-Connect/JWT Bangkok create the SEESTAGRM – a photo-sharing mobile app donating glasses to those in need
As Thailand’s leading optic center and eyeglasses distributor, Top Charoen constantly strives to give back to society. One of their missions is to help seniors with poor eyesight in rural areas. Their goal is to find an effective way to get city dwellers, their main market, to join them on this mission.
Posting and sharing photos on social platforms have become a daily routine for city people nowadays. Which is why J-Connect/JWT Bangkok came up with a unique photo-sharing app SEESTAGRM – a mobile app created based on senior citizens’ actual eyesight. Each filter on SEESTAGRM allows you to look at the world through their eyes. With each upload and share on SEESTAGRM, Top Charoen will donate one pair of eyeglasses to those who need them.
Credits – Executive Creative Director: Asawin Phanichwatana. Creative Group Head: Wikorn Rojarayanont. Senior Art Director: Tanagorn Chinamornlert. Art Director: Asawin Phanichwatana. Copywriter: Wikorn Rojarayanont/JW. Digital Media Designer: Vilaipan Chittchang. Head of Producer & Project Management: Chainarong Wattanathanakun. Project Manager: Phakpoom Surapongsanuruk. Business Director: Hansa Wongsiripitack. Strategic/Digital Planning Director: Chatree Chokmongkolsatian. Digital Planner: Maneerat Adjanapanya. Traffic & Planning Coordinator: Paweena Promtong. Production House: Third Eye Films. Director: Tada Hengsapkul. Photographer: Kriengkrai Hoonjang. Editor: Varunyoo Thongdee.