BBDO Thailand uses sunlight to promote Optic Square’s range of light adaptive lenses

BBDO and Proximity in Thailand has come up with a very simple and clever way to promote Optic Square’s range of light adaptive lenses for the summer.

The agency created posters that could adapt and respond to light. These light adaptive posters were easily created and demonstrated the exact benefit of the light adaptive lenses – transforming your eyeglasses into sunglasses automatically when exposed to sunlight.

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