Artist Redmer Hoekstra and OgilvyOne Hong Kong collaborate to create underwater world

OgivyOne Hong Kong has revealed ‘Just Add Water’, a print ad campaign for Faber-Castell’s new pencil collection, Graphite Aquarelle. The new water-soluble graphite pencil allows artists to turn sketches into stunning watercolour paintings by simply adding water with a brush.

Collaborating with world-renowned artist, Redmer Hoekstra, a series of three illustrations using Graphite Aquarelle have been created, demonstrating the pencil’s quiet power. Each sketch illustrates a two-dimensional world, with a simple object above water and magical watercolour scene beneath the surface.

“The juxtaposition of two worlds allows us to demonstrate the pencil’s dual power,” said Nicoletta Stefanidou, Creative Director, OgilvyOne Hong Kong.”Working alongside Redmer Hoekstra, we have brought Graphite Aquarelle to life, with remarkable artwork. It’s not often that you’re able to literally use the product to create the ad.”