Y&R Philippines TVC promotes pro-life message

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Pro-Life.jpgY&R Philippines is the creative agency behind a touching TVC which aired widely during the Easter Holy Week.

Produced for the Pro-Life Philippines Foundation, Inc., the 90-second ad asks people to think carefully before ending a pregnancy.

The TVC shows a young woman undergoing medical examinations, engaging in religious celebrations and then traditional local rituals in her desire to become pregnant, all to no avail. The closing line: “Some people would do anything to get what you’ve got right now.”

The short film, which aired on TV nationwide, has been well-received by not only the Pro-Life, but also the Pro-Choice movement. There are plans to roll it out in cinemas, churches and schools.

“We wanted to give people pause for thought about this very emotive topic,” explained Y&R Philippines’ Chief Creative Officer Badong Abesamis, “and we felt this could be achieved by approaching the issue with utmost sensitivity.”

Creative Credits

Client: Pro-Life Philippines Foundation, Inc.

Agency: Y&R Philippines

Chief Creative Officer: Badong Abesamis

Executive Creative Director: Herbert Hernandez

Copywriter: Badong Abesamis

Art Director: Herbert Hernandez

Art Director: Derrick Periodico

Production Company: Revolver Studios Inc.

Director: Borgy Torre

DoP: Tristan Salas

Production Designer: Ericson Navarro

Editor: Jose Azucena

Producer: Stephanie Maglaya

Executive Producer: Hannah Gallardo, Rain Dela Cruz

Post House: Post Manila

Sound Studio: Hit Productions Inc.

Composer: Arnold Buena