Creative agency Animal India goes wild messing with their logo as they leap into the jungle
Animal is a young creative agency based in New Delhi, India. To kick off its journey, they decided to mess around a little with their own logo and bring it to life. They put out a call to artists to dedicate a piece of work to the animal they love the most. There was just one rule: all work had to build from the Animal logo. Graphic designers, sculptors, painters, illustrators, photographers, animators, even tattoo and street artists, took the Animal logo and went wild with it.
An art menagerie they called “Species” included a collection of ideas brought vividly to life by 101 artists from around the world. Animal held an exhibition in a reclaimed warehouse in South Delhi, with support from the National Geographic Channel. A Species book was also created and released, in partnership with Kyoorius. And yes, it got covered by the media and online blogs – Animal sightings went reported from all over. Not bad for a young outfit taking its first steps into the jungle!