Sir Martin Sorrell lets cat out of the bag in New York that JWT will rebrand as J. Walter Thompson

JWT-LOGO-150.jpgThe New York Times reports that a funny thing happened on Monday morning to carefully laid plans by the giant JWT advertising agency to announce later in the year that it would bring back its longtime name, the J. Walter Thompson Company: The chief executive of the JWT parent, Martin Sorrell of WPP, let the cat out of the bag.

According to the New York Times Sorrell made the disclosure at a breakfast at the Pierre Hotel, one in a series of executive breakfasts hosted by The Wall Street Journal. READ ON...

2 Comments

Fanny said:

Potaytoe...Potahtoe.

Ben said:

Left me unimpressed....should have been an owl swooping down on a computer mouse to represent their superior digital skills.

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