Man against the new 2014 MINI in online video by Saatchi & Saatchi Arachnid Malaysia
In conjunction with the launch of the New 2014 MINI (F56) cars, MINI Malaysia celebrates the uprated power and legendary go-kart agility of its new models in an action-packed online video that pits man against MINI. Conceptualised by Saatchi & Saatchi Arachnid, the web video nudges MINI towards an edgier, performance-oriented demeanor.
In a first for the automotive brand, the MINI Cooper F56 competes against four extreme stuntmen in a battle waged on land, water and air. Each stunt person performs a range of tricks and maneuvers with the MINI matching their skill on the road.
The stunt, filmed in Putrajaya, Malaysia, used a stock showroom-spec car completely devoid of any modifications driven by Ivan Khong, a rally driver, performance driving instructor and Malaysian Gymkhana Champion. The online video was filmed over two days without camera tricks, using only a Sony F700, two Canon 5D MK3s, ten GoPro cameras and two drone-mounted cameras.
The stuntmen featured are:
Fizzy: A Top 10 Asian Extreme Sports Championship BMX freestyle rider
Shuk: Malaysia’s first pro Flyboard performer and instructor
Rizlan: A Paramotor pilot and member of Malaysia’s pioneer North Pole Free Fall Expedition
Nasa: Skydiver and BASE jumper with over 200 jumps to date.
1 Comment
i have seen better stuff created by people, shot candidly. this big production falls flat in front of the videos you get to see on youtube. looks like users are finally taking over.