INEO Solutions moves in with Publicis Singapore
Digital and social media agency INEO has confirmed that its 22-member strong team is now working full time in Publicis Singapore and Kelvin Koo, former CEO for INEO, has been appointed as Head of Digital for Publicis Singapore.
“We are very happy to welcome Kelvin Koo (pictured left) and his team. They are one of the most dynamic, passionate, and effective digital practitioners I’ve ever met. The combination of their outstanding work and entrepreneurial spirit match the values we have ” says Lou Dela Pena, CEO of Publicis Singapore.
Loris Nold, CEO of Publicis Asia Pacific said, “Given the importance of Singapore in our regional platform, this is a key move and a great addition for us. We will continue strenghtening our digital offering across the region, as we want to provide the best solutions to our clients in their digital transformation.”
“After a decade of running INEO, I believe that it is time to strategically change our business direction. Creativity now moves at the speed of culture. This move to join Lou and her team is the next level of leading the change for our clients and the industry at large,” says Koo. “Combining the Publicis Singapore’s creative pedigree and the depth of our digital expertise, the team is extremely excited about taking our work to the next level, not just in the digital space but across all channels.”
Under Koo’s leadership, the former INEO team has won multiple awards that include Excellence in Social Media, Marketing Excellence Awards 2012, Best Idea, Social and Best Use of Social, MARKies 2013, Excellence in Content Marketing, Marketing Excellence Awards 2013, to name a few.
He added, “We are surrounded by entrepreneurial and very driven people in Publicis Singapore and this matches our DNA. We are excited to work with Lou Dela Pena and her team to transform Publicis Singapore into an ideas agency with a strong focus on digital. The opportunities are endless.”
3 Comments
Sounds like the title should read…we are a bit late to announce our digital efforts so just thought it would be easier to buy a company that we outsourced some work to. Now we’re digital experts too….just like everyone else.
Sounds like INEO were about to go bust, and Publicis desperate for a digital offering, offered to save the sinking ship by “employing them”. I’m sure Maurice Levy would freak if he read of Koo’s words “to transform Publicis Singapore into an ideas agency with a strong focus on digital”. So Kelvin, Publicis SG wasn’t an ideas agency before INEO? It’s 2014 and Publicis have just woken up to the fact that there’s been a digital revolution.
A bunch of sour grapes both of you.