Hell Pizza in New Zealand launches rabbit skin billboard to mark its new Easter Rabbit Pizza

HELL_RABBIT_MASTERsmall.jpgThis Easter, Hell Pizzas via agency Barnes Catmur & Friends Auckland, are releasing a pizza made with gourmet rabbit meat.

To show how much they care about real ingredients, and to give the Internet something to complain about, they're launching it with a billboard made entirely out of leftover rabbit skins. Just because you're evil, doesn't make waste okay.

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4 Comments

Yum said:

Tasteless, presumably like their pizza.

KiwiFoodie said:

The pizza is actually delicious and uses wild South Island rabbits - the same rabbits that are causing millions of dollars of damage to the NZ countryside. Win win IMO!

Marc said:

I'm not sure who keeps encouraging these lads.

The roulette pepper was a nice thought.

But that's it.

At least it said:

ran for real.

Unlike most Singaporean entries to Cannes.

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