DDB Sydney bolsters strategy luring ex-Mother London’s Samuel Payne for planning director role

Australia: DDB Sydney has announced the appointment of Samuel Payne as planning director to the growing DDB Sydney strategy department.

Payne joins DDB Sydney after four years with creative agency Mother where he spent three years in the UK office working on clients Intel, Acer, Amnesty International, UKTV, Unilever and Aria. Payne then re-located to China to strategically lead Intel and Acer as well as growing Mother’s presence in the Asia market.

Payne commenced his career as a graduate with DDB London where he spent the first four years of his career establishing a solid foundation in planning working on clients including Financial Times, Tropicana, COI and Diageo.

Says Payne: “I’ve been very lucky to always work with intelligent, talented people who believe creativity is a powerful force in business – because of that DDB Sydney feels like a home away from home.”

Says Leif Stromnes, DDB Sydney managing director, strategy and innovation: “We are delighted to welcome Samuel to the team and back to the DDB Group. He has extensive experience in guiding great creative work with global clients and, in line with a number of new appointments in recent months, will be a great addition to DDB Sydney’s industry leading strategic team.”