Beauty brand LAC Taut appoints Razorfish to focus on Singapore’s online beauty mavens

Razorfish Singapore has been appointed to lead the digital strategy for beauty and health brand LAC Taut. LAC Taut was born in the heart of Asia, booming to sell more than 10 million bottles of premium collagen worldwide since launch, and now features a complete collagen product portfolio.

Razorfish Singapore is tasked to evaluate and refocus LAC Taut’s marketing efforts towards more effective digital experiences and re-engage younger audiences. 

Razorfish will conduct a digital audit, identifying focus areas, evaluating the business and digital landscape surrounding the brand in Singapore.

Erik Hermanson, Managing Director, Razorfish Singapore and Hong Kong, comments “With this appointment, Razorfish Singapore proudly serves as a digital business consultant for LAC Taut, identifying the best digital opportunities for the brand and consumers in Singapore. Our digital audit is the first step in readying LAC Taut to deliver the best solutions for today’s digitally-savvy, connected consumer.”

Cynthia Poa, Group CEO ONI Global, adds, “LAC Taut is a brand born from imagining something no one else thought possible, Razorfish is a network creating pioneering new experiences. This makes us a great fit.”