Spice smartphone connects a young ballerina with her dream in new spot by Ogilvy India

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SPICE.jpgAs a part of the Spice Smartphones Milaye Sapnon Se campaign, the second brand film by Ogilvy India goes on to reestablish the power of smart phone technology in a manner that will yet again tug at the heart strings.

This time Spice mobile connects a small school girl of Lucknow with The London Ballet School. The story is of a young girl, fascinated with a ballerina toy. Watching the ballerina swirling around, something sparks within her, a dream to be able to dance like the ballerina. Using her brother’s Spice smartphone, she goes on to connect with this dream and starts learning various ballet steps that leads to a final grand performance.

Azazul Haque and Mahesh Gharat, Group Creative Directors, Ogilvy India said, “We needed a story that’s charming, real, fascinating, fresh and most importantly something that can connect with the dreams of small town youth of this nation. And today’s small town youth wants to experiment, explore, try out new things. Unlike before, they are now exposed to literally an entire world of possibilities because of smartphone technology. They are exposed to new dreams. And Spice Smartphones is there to connect them with that dream world.