Arcade Jakarta gains more Unilever business picking up Pond’s and Cornetto digital business

In a double announcement, Unilever has awarded the digital account of POND’S Mass and the digital activation of Cornetto’s Taylor Swift RED tour to Arcade in Indonesia.

Arcade’s appointment for POND’S Mass, which includes moisturiser and cleanser for POND’S White Beauty SPF and POND’S Pure White ranges, will help grow its position as the leading quality beauty and personal care brand in the market. This new appointment strengthens Arcade’s relationship with POND’S which already includes the successful POND’S BB+ business in Indonesia.

Cornetto, one of the most iconic ice creams in the world, is sponsoring Taylor Swift’s RED Tour in ASEAN. Arcade is creating and deploying the online platform allowing fans to redeem the codes on their cones for prizes, and to audition for the “Ride To Fame” competition which will see a lucky few fans win a chance to perform for Taylor’s fans before her concert.

Adeline-Ausy Setiawan, Country Media Head for Unilever said: “We chose Arcade to take over Cornetto and POND’S Mass digital based on their promising performance in handling Close-Up, POND’S BB+ and Rexona. We look forward to take these brands into breaking new ground in the Digital Industry”.

ECD of Arcade Jakarta, Alfa Aphrodita (pictured left) adds: “These are exciting times. Unilever is growing and we have happy clients. In our experience that puts us right on track to create even better work from this partnership”.

Arcade launched in Indonesia in January this year. The senior agency team comprises: Gary Caulfield, Chief Executive (pictured right), Alfa Aphrodita, Executive Creative Director, Aldo Hutomo, Creative Director and Dewi Theo, General Manager.