BBH Asia Pacific releases IKEA bedroom stories

Frank.jpgWho would have thought that Frank, a civil servant by day could transform so drastically to an elaborately dressed cosplayer by night? BBH Asia Pacific thought IKEA could transform his bedroom from its rather haphazard state into one of delight?

So, BBH Asia Pacific created The IKEA Bedroom Stories campaign, and an opportunity for IKEA to walk the talk and showcase how IKEA can simply "Make space better". BBH made two films featuring bedroom makeovers for two individuals facing unique space challenges.

The first film features 30-yr old Frank, whose passion for cosplay has not only seen him sweeping up awards at world championship levels; it's also left him with a very cluttered bedroom. He desperately needed help to manage his space better.

The second film features Michele, a mom trying to squeeze her beloved hubby and son into one bedroom in a four room flat. With hope of another bun in the oven, the challenge for IKEA was to see how the family could share the same space, yet enjoy a little privacy.

Credits - Executive Creative Director: Scott McClelland. Senior Ar t Director: Eirma Webster. Senior Copywriter: Angie Featherstone Ar t Director: Marcus Yuen. Copywriter: De Neng Lim. Producer: Daphne Ng, Bhavna Shivayogimath. Production Agency: Black Sheep Productions. Business Director: Christina Chong. Account Director: Sheila Melbye. Account Manager: Jade Cheng. Head of Engagement Planning: James Sowden. Social Strategist: Josie Khng.

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