Leo Burnett Vietnam and YoMost get youngsters to confess their secret love on Valentine’s Day
Leo Burnett Vietnam recently launched a unique augmented reality app and digital campaign for YoMost to celebrate Valentine’s Day.
The “YoLove” app enables Vietnamese youth to confess their love and send personalised animated Valentine’s greetings to their special ones via beautifully-designed offline Valentine’s cards which are available with purchase of YoMost packs. The app is available in iOS and Android platforms and accessible through YoMost website.
In 2014, Vietnam stands among top 10 countries globally in consuming smartphone and ranks the 3rd of South East Asia in percentage of new smartphone users (source: Mediacells 2014). The latest YoLove app by YoMost is created to engage with its youth audience whose lives revolve around their smart phones.
To kick off the campaign, YoMost produced an inspiring music video featuring a remixed version of the iconic YoMost Valentine’s song “Phút Yêu Đầu” (First Moment). The video presents the highlights of the YoLove app through a love confession story to inspire the viewers on professing their love this Valentine’s Day. Since the launch of the video four weeks ago, it has been viewed over 2 million times on video sharing sites including YouTube and Zing, leading to more than 14,000 app downloads across all platforms during this time.
YoMost Valentine’s campaign is a part of a long-term YoMost positioning as the companion of youth, ‘livening up’ occasions in their life so they can live life to the fullest.
Credits – Executive Creative Director: Jeremy Southern. Head of Strategic Planning: Abhijit Das. Head of Digital and Innovations: Kate Bayona Garcia. Digital Creative Director: Paolo Garcia. Creative Group Head: Marc Marcelo. Digital Account Manager: Julian Brzoska. Digital Producer: Guilherme Tonon. Project Manager: Tran Giang Phuoc Hanh. Account Executive: Le Thi Huyen. Content Writer: Tran Le Minh Bao. Digital Designer: Ngo Nguyen Phuong. Social Community Team: Ta Ngoc Duy An, Vuong The Dat. Mobile App Production Team: Leo Burnett – Indigo.