Volkswagen group in China adds Saatchi & Saatchi Beijing to their agency roster

Saatchi & Saatchi Beijing has picked up several Volkswagen Group Import Company Limited vehicle brands after a pitch involving three other agencies include DDB Guoan, OgilvyOne and local agency CCG360. Saatchi & Saatchi will lead the creative for Volkswagen’s Touareg, Scirocco, Sharan and Phaeton, with new campaigns to launch this year.

“Imported vehicle brands are among the highest profile ones, we look forward to partnering with VGIC to raise the brands to new heights.” said Oliver Xu, Saatchi Group Managing Director.