Top spot: Old Spice’s Isaiah Mustafa performs “interneterventions” on those friends making embarrassing life mistakes, via W+K Portland

January 23 2014, 10:33 am | BY Lynchy | No Comments

Old Spice still.jpgIsaiah Mustafa returns in a new Old Spice campaign that utilises 9 fake websites. People can forward the sites on social media to friends making embarrassing life mistakes and when opened Mustafa appears and tells them off for visiting these poncy fake site. There is one execution for each fake website and Mustafa’s “internetervention” occurs when you click anywhere on the site. Three examples are shown below.

VIEW THE PARTY TANZ CONCEPT

VIEW THE SMELL PULSE CONCEPT

VIEW THE FLAVOR PATCH CONCEPT