BBDO Singapore, Ogilvy India and Lowe Thailand score gongs at the Cristal Awards in France
The winners of the international Cristal Festival awards have been revealed live on stage during the four awards ceremonies held in Courcheval, France.
BBDO Singapore were awarded two of the four Cristals won by Asia. Their two Cristals were both for ‘Made of More’ for Asia Pacific Breweries (pictured). Ogilvy & Mather India won a Cristal for ‘Google Reunion‘ and Lowe Thailand picked up a Cristal for Unilever’s ‘Clingy Animals‘.
PHD China were awarded two Sapphires for Unilever, Grey Group Indonesia picked up one Sapphire for ‘Daily Fun Math’ for PT KIE Indonesia, PHD Hong/Kitchen Hong Kong was awarded one for ‘Every man has a Performan Fantasy’ for Durex, PHD India for Unilever, UM Malaysia for ‘Listerine Makes Malaysia Smile Natually’ for Johnson & Johnson, Low Thailand for ‘Clingy Animals’ and Lowe Singapore for ‘Sensitive’ for Unilever.
Two Emeralds went to BBDO Singapore for ‘Hawker Heroes’ for Telecommunications and two to PHD China for Unilever. One Emerald went to to Ogilvy & Mather Thailand for ‘Giving’ for Ral Move Co, one for UM Malaysia for ‘Will The Real Men Please Stand Up’, one for PHD/Kitchen Hong Kong ‘Every man has a Performan Fantasy’ for Durex and one for Grey Group Indonesia’s ‘Hygienex’.
60 countries participated with 20% of entries from the APAC region. Campaign Brief and Bestadsontv.com are both media partners of the international Cristal Awards.
FESTIVAL GRAND CRISTAL
CAMPAIGN Bluetooth Diaper Alert
ADVERTISER Procter & Gamble
AGENCY Agencia Africa Brazil
Global Leadership Council Grand Cristal
CAMPAIGN Facebook1914
ADVERTISER Musée de la Grande Guerre du Pays de Meaux
AGENCY DDB Paris France
Advertisers Grand Cristal
CAMPAIGN Facebook1914
ADVERTISER Musée de la Grande Guerre du Pays de Meaux
AGENCY DDB Paris France
Journalists Grand Cristal
CAMPAIGN Small World Machines
ADVERTISER Coca-Cola
AGENCY Leo Burnett Sydney & Chicago
NG’AD Grand Cristal
CAMPAIGN Facebook1914
ADVERTISER Musée de la Grande Guerre du Pays de Meaux
AGENCY DDB Paris France
Luxury Grand Cristal
CAMPAIGN The Game
ADVERTISER WUSTHOF
AGENCY The Gang Films Paris
PR CRISTAL Led by Jury President Matt NEALE – International President @ GolinHarris London, this new award promotes creativity in the use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics.
Grand Cristal
CAMPAIGN Follow2Unfollow
ADVERTISER Puerto Rico Government / Correctional and Rehabilitation department AGENCY Starcom Mediavest Group USA
BRAND ENTERTAINMENT & CONTENT CRISTAL Led by Jury President Brent POER – President @ LiquidThread North America, this unique international award is dedicated to Brand Entertainment & Content. It recognizes original, engaging and entertaining content implemented via original distribution channels and content platforms, encouraging consumer
engagement.
Grand Cristal
CAMPAIGN The Scarecrow
ADVERTISER Chipotle Mexican Grill
AGENCY CAA USA
DIGITAL & MOBILE CRISTAL Led by Jury President Tash WHITMEY – Group CEO @ Havas EHS, this category is seeking entries that have understood and integrated themselves into the digital & mobile landscape. It covers all digital media, from web, mobile, IPTV, gaming and search, through to affiliate marketing. This award rewards outstanding creativity and consumer interaction within these Medias.
No Grand Cristal awarded
MEDIA CRISTAL Led by Jury President Mainardo DE NARDIS – CEO @ OMD Worldwide, the Media Cristal recognizes the strategy and effectiveness of a media campaign. In addition to the relevance, originality and the execution of the creative idea, the Media Cristal identifies innovation in a media strategy that affects consumer behaviour, brand equity and sales.
Grand Cristal
CAMPAIGN Gastronomic Heritage
ADVERTISER Rica
AGENCY OMD Dominican Republic
FUTURE IS NOW CRISTAL Led by Jury President Jean-Baptiste RUDELLE – Co-Founder & CEO @ Criteo, this brand new global competition is aiming to award the different platforms, innovative technologies and new ideas in order to celebrate the creativity of the people who are pioneers in the art of reinventing technology at the customers’ service.
Grand Cristal
CAMPAIGN Bluetooth Diaper Alert
ADVERTISER P&G
AGENCY Agencia Africa Brazil
FILM CRISTAL Led by Jury President Danny SEARLE – Vice Chairman & Chief Creative Officer @ BBDO Asia, celebrating its 12th year, this prize stands as our most prestigious competition category. The prize rewards the most outstanding advertising films created for TV, cinema, IPTV, mobile and web.
Grand Cristal
CAMPAIGN Bad Motherfucker
ADVERTISER Neft Vodka AGENCY N/A
PRODUCTION Great Guns UK
INTEGRATED CRISTAL Led by Jury President Danny SEARLE – Vice Chairman & Chief Creative Officer @ BBDO Asia, this Cristal rewards advertising campaigns in their entirety with no restriction on media types or products.
No Grand Cristal awarded
RADIO CRISTAL Led by Jury President Danny SEARLE – Vice Chairman & Chief Creative Officer @ BBDO Asia, this award distinguishes the most outstanding radio advertisements used as part of an advertising campaign.
No Grand Cristal awarded
PRESS CRISTAL Led by Jury President Sergio GORDILHO – Co-President & Chief Creative Officer @ Africa Agency, Brazil, this Cristal rewards the best of advertising in the press category.
Grand Cristal
CAMPAIGN Trailers: Boat, Bike, Horse
ADVERTISER Jeep
AGENCY Leo Burnett France
OUTDOOR CRISTAL Led by Jury President Sergio GORDILHO – Co-President & Chief Creative Officer @ Africa Agency, Brazil, this competition awards the very best of creativity and innovation in ambient marketing campaigns.
Grand Cristal
CAMPAIGN Kinokuniya Books, Bookends
ADVERTISER Kinokuniya Books
AGENCY JWT, UAE
DESIGN CRISTAL Led by Jury President Sergio GORDILHO – Co-President & Chief Creative Officer @ Africa Agency, Brazil, the Design Cristal rewards the best brand design strategies taking into account creativity, originality and the impact on the consumer..
Grand Cristal
CAMPAIGN Meltdown
ADVERTISER Gruner+Jahr AG & Co KG
AGENCY Kolle Rebbe GmbH Germany
PRINT CRAFT CRISTAL Led by Jury President Sergio GORDILHO – Co-President & Chief Creative Officer @ Africa Agency, Brazil, the Print Craft Cristal rewards the creative execution in print and ambient advertising. The Cristal rewards the execution quality as well as the design, illustration and photography craft.
No Grand Cristal awarded
CONSUMER MARKETING CRISTAL Led by Jury President Jose Miguel SOKOLOFF – President @ Lowe Global Creative Council Co- Chairman & Chief Creative Officer @ Lowe SSP3 Colombia, This award recognizes originality and creativity in consumer marketing and advertising campaigns.
Grand Cristal
CAMPAIGN Milka Last Square
ADVERTISER Mondelez International
AGENCY Buzzman France
PRODUCTION CRISTAL Led by Jury President Pierre MARCUS – President & CEO @ Prodigious France and Member of the Worldwide Executive Committee, this award recognizes production expertise in advertising.
Grand Cristal
CAMPAIGN The Monolith
ADVERTISER Mercedes-Benz France
AGENCY CLM BBDO
PRODUCTION Wanda Productions France
1 Comment
what the hell is a cristal? never heard of this award… why would any one enter an award show in france?