BBDO Singapore, Ogilvy India and Lowe Thailand score gongs at the Cristal Awards in France

| | 1 Comment

Guinness_Made-of-More.jpgThe winners of the international Cristal Festival awards have been revealed live on stage during the four awards ceremonies held in Courcheval, France.

BBDO Singapore were awarded two of the four Cristals won by Asia. Their two Cristals were both for ‘Made of More’ for Asia Pacific Breweries (pictured). Ogilvy & Mather India won a Cristal for ‘Google Reunion‘ and Lowe Thailand picked up a Cristal for Unilever’s ‘Clingy Animals‘.

 

PHD China were awarded two Sapphires for Unilever, Grey Group Indonesia picked up one Sapphire for ‘Daily Fun Math’ for PT KIE Indonesia, PHD Hong/Kitchen Hong Kong was awarded one for ‘Every man has a Performan Fantasy’ for Durex, PHD India for Unilever, UM Malaysia for ‘Listerine Makes Malaysia Smile Natually’ for Johnson & Johnson, Low Thailand for ‘Clingy Animals’ and Lowe Singapore for ‘Sensitive’ for Unilever.

Two Emeralds went to BBDO Singapore for ‘Hawker Heroes’ for Telecommunications and two to PHD China for Unilever. One Emerald went to to Ogilvy & Mather Thailand for ‘Giving’ for Ral Move Co, one for UM Malaysia for ‘Will The Real Men Please Stand Up’, one for PHD/Kitchen Hong Kong ‘Every man has a Performan Fantasy’ for Durex and one for Grey Group Indonesia’s ‘Hygienex’.

60 countries participated with 20% of entries from the APAC region. Campaign Brief and Bestadsontv.com are both media partners of the international Cristal Awards.

FESTIVAL GRAND CRISTAL

CAMPAIGN Bluetooth Diaper Alert

ADVERTISER Procter & Gamble

AGENCY Agencia Africa Brazil

Global Leadership Council Grand Cristal

CAMPAIGN Facebook1914

ADVERTISER Musée de la Grande Guerre du Pays de Meaux

AGENCY DDB Paris France

Advertisers Grand Cristal

CAMPAIGN Facebook1914

ADVERTISER Musée de la Grande Guerre du Pays de Meaux

AGENCY DDB Paris France

Journalists Grand Cristal

CAMPAIGN Small World Machines

ADVERTISER Coca-Cola

AGENCY Leo Burnett Sydney & Chicago

NG’AD Grand Cristal

CAMPAIGN Facebook1914

ADVERTISER Musée de la Grande Guerre du Pays de Meaux

AGENCY DDB Paris France

Luxury Grand Cristal

CAMPAIGN The Game

ADVERTISER WUSTHOF

AGENCY The Gang Films Paris

PR CRISTAL Led by Jury President Matt NEALE – International President @ GolinHarris London, this new award promotes creativity in the use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics.

Grand Cristal

CAMPAIGN Follow2Unfollow

ADVERTISER Puerto Rico Government / Correctional and Rehabilitation department AGENCY Starcom Mediavest Group USA

BRAND ENTERTAINMENT & CONTENT CRISTAL Led by Jury President Brent POER – President @ LiquidThread North America, this unique international award is dedicated to Brand Entertainment & Content. It recognizes original, engaging and entertaining content implemented via original distribution channels and content platforms, encouraging consumer

engagement.

Grand Cristal

CAMPAIGN The Scarecrow

ADVERTISER Chipotle Mexican Grill

AGENCY CAA USA

DIGITAL & MOBILE CRISTAL Led by Jury President Tash WHITMEY – Group CEO @ Havas EHS, this category is seeking entries that have understood and integrated themselves into the digital & mobile landscape. It covers all digital media, from web, mobile, IPTV, gaming and search, through to affiliate marketing. This award rewards outstanding creativity and consumer interaction within these Medias.

No Grand Cristal awarded

MEDIA CRISTAL Led by Jury President Mainardo DE NARDIS – CEO @ OMD Worldwide, the Media Cristal recognizes the strategy and effectiveness of a media campaign. In addition to the relevance, originality and the execution of the creative idea, the Media Cristal identifies innovation in a media strategy that affects consumer behaviour, brand equity and sales.

Grand Cristal

CAMPAIGN Gastronomic Heritage

ADVERTISER Rica

AGENCY OMD Dominican Republic

FUTURE IS NOW CRISTAL Led by Jury President Jean-Baptiste RUDELLE – Co-Founder & CEO @ Criteo, this brand new global competition is aiming to award the different platforms, innovative technologies and new ideas in order to celebrate the creativity of the people who are pioneers in the art of reinventing technology at the customers’ service.

Grand Cristal

CAMPAIGN Bluetooth Diaper Alert

ADVERTISER P&G

AGENCY Agencia Africa Brazil

FILM CRISTAL Led by Jury President Danny SEARLE – Vice Chairman & Chief Creative Officer @ BBDO Asia, celebrating its 12th year, this prize stands as our most prestigious competition category. The prize rewards the most outstanding advertising films created for TV, cinema, IPTV, mobile and web.

Grand Cristal

CAMPAIGN Bad Motherfucker

ADVERTISER Neft Vodka AGENCY N/A

PRODUCTION Great Guns UK

INTEGRATED CRISTAL Led by Jury President Danny SEARLE – Vice Chairman & Chief Creative Officer @ BBDO Asia, this Cristal rewards advertising campaigns in their entirety with no restriction on media types or products.

No Grand Cristal awarded

RADIO CRISTAL Led by Jury President Danny SEARLE – Vice Chairman & Chief Creative Officer @ BBDO Asia, this award distinguishes the most outstanding radio advertisements used as part of an advertising campaign.

No Grand Cristal awarded

PRESS CRISTAL Led by Jury President Sergio GORDILHO – Co-President & Chief Creative Officer @ Africa Agency, Brazil, this Cristal rewards the best of advertising in the press category.

Grand Cristal

CAMPAIGN Trailers: Boat, Bike, Horse

ADVERTISER Jeep

AGENCY Leo Burnett France

OUTDOOR CRISTAL Led by Jury President Sergio GORDILHO – Co-President & Chief Creative Officer @ Africa Agency, Brazil, this competition awards the very best of creativity and innovation in ambient marketing campaigns.

Grand Cristal

CAMPAIGN Kinokuniya Books, Bookends

ADVERTISER Kinokuniya Books

AGENCY JWT, UAE

DESIGN CRISTAL Led by Jury President Sergio GORDILHO – Co-President & Chief Creative Officer @ Africa Agency, Brazil, the Design Cristal rewards the best brand design strategies taking into account creativity, originality and the impact on the consumer..

Grand Cristal

CAMPAIGN Meltdown

ADVERTISER Gruner+Jahr AG & Co KG

AGENCY Kolle Rebbe GmbH Germany

PRINT CRAFT CRISTAL Led by Jury President Sergio GORDILHO – Co-President & Chief Creative Officer @ Africa Agency, Brazil, the Print Craft Cristal rewards the creative execution in print and ambient advertising. The Cristal rewards the execution quality as well as the design, illustration and photography craft.

No Grand Cristal awarded

CONSUMER MARKETING CRISTAL Led by Jury President Jose Miguel SOKOLOFF – President @ Lowe Global Creative Council Co- Chairman & Chief Creative Officer @ Lowe SSP3 Colombia, This award recognizes originality and creativity in consumer marketing and advertising campaigns.

Grand Cristal

CAMPAIGN Milka Last Square

ADVERTISER Mondelez International

AGENCY Buzzman France

PRODUCTION CRISTAL Led by Jury President Pierre MARCUS – President & CEO @ Prodigious France and Member of the Worldwide Executive Committee, this award recognizes production expertise in advertising.

Grand Cristal

CAMPAIGN The Monolith

ADVERTISER Mercedes-Benz France

AGENCY CLM BBDO

PRODUCTION Wanda Productions France