Walking hands via Datviet Riverorchid Vietnam

This print campaign from Datviet Riverorchid Vietnam ran on consecutive weeks in local press aimed at university students and wet market customers. It had significant cut-through as the visuals were unusual and unsettling to the surprisingly superstitious Vietnamese target.

Credits – ECD: Ian Brown. Copywriter/Art Director: Ian Brown. Art Director: Duy Hoang Tran. Photographer: Lee Kah Loong. Photographer & Producer: Thomas Hoo.