New Rio Burgundy Grape Mints prove to be surprisingly fruity in latest spot via Ogilvy HK
Ogilvy & Mather Hong Kong has launched a new campaign for the Hong Kong-based brand, Rio Mints. The campaign, ‘Surprisingly Fruity’ features light-hearted humour with some odd puppetry.
The campaign will see a series of commercials rolled out over time, airing in Hong Kong across TV and online platforms, primarily YouTube. The first of which, launched through Rio Mints facebook page, is ‘Surprisingly Burgundy’ for Rio Burgundy Grape Mints. The commercial features a young man and woman seated on a bench in their beach attire – the man holding a purple lama stuffed toy.
The campaign has been pioneered by Reed Collins, Chief Creative Officer at Ogilvy & Mather Hong Kong, who also directed the spot.
Collins commented, “We wanted to try and do something that not only amuses and entertains viewers, but to get people talking about Rio Mints over it’s competitors. The Surprisingly Fruity campaign has been a hell of a lot of fun to make and we’re already beginning to see success online. There is plenty of room for and a real hunger by brands and consumers for all styles of marketing in Hong Kong.”
3 Comments
Hilarious and well directed.
the campaign was “pioneered” ?
what?
also, it’s not funny. in any culture.
Liked it for a low budget…but tasted of skittles to me.