Never put an art director with a stunt man
January 20 2014, 6:43 am | | 1 Comment
By Simon Veksner, ex-Head of Ideas, Naked Communications
Darren Bailes, ECD of British ad agency VCCP, has written an article for the UK’s Campaign magazine in which he proposes that “This year should be the year of ‘hiring the random’. How great would it be to hire a scientist and put them with a copywriter?” he says, adding “Or a stuntman.”
I’ll tell you how great it would be, Darren. Not great at all. In fact it would be shite. READ ON…
1 Comment
An extremely arrogant premise, to begin with. Why on earth would a stuntman, plumber, architect or chef want to work in advertising, to begin with? Each of those fields is self sufficient, they dont need advertising, to make them better at what they do.