Lowe Lintas and Partners named India’s agency of the year at Advertising Club Effie Awards

Lowe Lintas India hauled in 165 points to win the Agency of the Year title at the Indian Advertising Club Effie Awards 2013. They beat Ogilvy & Mather India by 35 points to win the coveted title. McCann Worldgroup with 60 points and JWT with 40 finished third and fourth, respectively.

Four time previous winner, Ogilvy & Mather was held at bay for the title this year, however they did win the best of show Grand Effie for their Lifebuoy Soap Roti campaign.

Speaking on the Agency of the Year title, Joseph George (pictured left), CEO, Lowe Lintas and Partners said, “The Effies is the only award we enter in India because they reward true creativity; which in our book, is one that takes on the responsibility to provide brands disproportionate return on the money spent by them. This performance of ours is an endorsement of this belief that we and our clients hold dear. Very dear”.

Amer Jaleel and Arun Iyer, National Creative Directors, Lowe Lintas and Partners said, “We knew we had a great body of work this year, but to max the Effies is a happy high. It’s a fantastic feeling to revive the nostalgia around the cracking of ideas with the legit excuse of a legit awards night. The best part was we came together and made it a grand evening.”

Adds S. Subramanyeswar, National Planning Director, “It’s been a remarkable year for the agency where we’ve produced some of our best work. We continued to put ruthless focus on creating ideas that make a strong business impact on brands across agency disciplines. This outcome at the Effies encourages us to try harder and make further progress in that direction.”

Lowe Lintas and Partners were awarded 6 gold, 5 silver and 5 bronzes in their haul.