JWT Asia Pacific appoints Josie Brown to the newly created APAC digital director role

JWT Asia Pacific has appointed Josie Brown (pictured left) to the newly created role of APAC Digital Director, a move that underscores the network’s commitment to building a strong digital capability within each agency.

JWT Asia Pacific doubled its digital revenue last year, and the network is taking strategic steps to expand its capabilities further still. JWT Beijing won Microsoft’s digital business for key Asia Pacific markets, including Japan, Hong Kong and China, in 2013, and other clients, including Mattel and Estee Lauder Asia Pacific also expanded the network’s digital remit across the region. JWT Asia Pacific’s digital campaigns have received international recognition, earning Gold at Cannes, Clio, and the London International Awards, among others, last year.

“Our mission this year is to ensure we have a strong, digital heartbeat in every office, and Josie is the right person to add momentum to that drive,” said CEO Tom Doctoroff .

In addition to working with regional clients and providing support to local accounts, Brown will help agency heads across the JWT APAC network develop key performance indicators, from hiring digital talent to enhancing operational structure and training, to help accelerate the digital capability of each office. She will also put processes in place to facilitate collaboration across the network on digital projects.

Brown has a unique blend of client, agency and entrepreneurial digital experience. She began her career at Lufthansa in Europe, where she led the launch of the airline’s first .com websites. Brown later worked on the launch of online travel agency Opodo in Europe, and established Sputnik, a digital agency in Melbourne.

She joined JWT as Digital Director for Australia, and works with clients such as Unilever, Johnson & Johnson, Bayer and she has overseen JWT’s regional relationship with Mattel for the last two years.

Prior to joining JWT, she was Digital Marketing Head at Procter & Gamble, where she worked across the brand portfolio in ANZ to help support the inclusion of technology and digital marketing solutions as an integrated part of communications solutions.

“Building greater collaboration amongst our JWT digital teams in APAC will unleash unparalleled expertise to our clients. I’m thrilled to be working in the region to amplify the digital success the JWT network has seen,” said Brown.