iris Singapore and Heineken create first ever man-made sunrise for festival goers on the beach
At Asia’s largest dance festival ZoukOut, festival goers party on the beach all the way through from dusk to dawn to the final ‘Sunrise set’. Due to the geographical location of ZoukOut on Siloso Beach, partygoers have never witnessed a Sunrise.
So to encourage festivalgoers to ‘Drink Less, Dance More’, Heineken and iris Singapore created the first and most spectacular man-made Sunrise ZoukOut has ever seen, powered by dance.
Heineken installed a 6-metre by 3-metre dance-reactive floor right on the beach to capture the dance activity levels of the partygoers and gave out bottles of water to help them pace their drinking. The accumulated number of dance steps would eventually propel a 10-metre wide ‘sun’ to rise off the ground, rewarding partygoers who paced their drinking and danced through the night. 9000 pairs of sunglasses were also given out to party revelers to allow them to enjoy the breathtaking sunrise.
Over the two-night music festival, which drew a crowd of 41,000 party punters and 431,911 dance steps were captured on the dance-reactive floor. The 10-metre wide ‘sun’ rose approximately 7 stories high (17.5 metres), creating a spectacular sunrise over Siloso Beach.
Credits – Creative Director: Clarence Chiew. Creatives: Errol Tan, Daniel Ko. Production: Eam Sumati.
2 Comments
Tropicana did it way better and way more meaningful years ago.
First ever? An orange juice brand did this in Alaska a few years back lah.
Doesn’t mean can’t be done again nor is it a judgement on the piece. But let’s not say first ever.