BBH Asia Pacific uses Chinese New Year zodiac app to match people to IKEA products
January 13 2014, 12:02 pm | | 6 Comments
BBH Asia Pacific has created a Chinese New Year campaign for IKEA Singapore and IKEA Malaysia.
The idea behind the campaign is to encourage people to start spring cleaning earlier with IKEA products that help to get rid of clutter and organize space at home.
IKEA offers people a new and fun way to shop for products through the IKEA Zodiac facebook app. Just key in a birthdate or click onto a zodiac sign to get recommendations. This app makes the shopping process easier by recommending products for individuals, including children.
6 Comments
Do campaign ideas like this really work in the online space?
Maybe for bored 12 year olds who spend all their time on facebook and youtube looking for new stuff. But even that is unlikely.
Most people are online with a mission and these rude interruptions are easily ignored.
Who the hell will go through the trouble of logging into facebook, liking ikea, and then playing this ordinary game online. ….certainly not the TA.
Shows how little agencies and marketers know (or care) about consumer behaviours and mindsets online.
This is why nobody takes all the other BBH offices outside of London seriously apart from New York. Is Mr Hegarty looking at this and many of their work?
You guys sound like fun.
I wish I could say this was fun…feels more like a DM put online.
Facebook works for marketers who want to deliver news, retail offers and a customer service channel to customers….to expect that someone will go to facebook and then have a ‘conversation’ with ikea about what furniture the app matched them to…and then share the results with friends….that’s just wishful thinking.
Why do marketers keep on doing stuff that doesn’t work on FB?
‘Facebook App’ is right there under ‘media’ or ‘required elements’ so we all have to come up with Facebook apps, no matter how irrelevant or stupid.
Work like this, which would not pass first review if meant for ‘old-fashioned’ media sails through if meant for ‘social media’. Perhaps when the novelty wears off, we will get back to marketing. To people.
knows what he’s talking about.